Ultra Premium (1kg)

The highest beef content in the range — built for growing pups and dogs that never sit still.

Grass-fed Australian beef leading the way, loaded with omega 3 and 6, and stacked with superfoods: cranberries, strawberries, apples and sweet potato. If you've got a puppy putting on frame or an adult burning through energy, this is the one.

Why it's good:

Grass-fed beef & chicken frames — muscle fuel plus natural calcium for growing bones

House-made bone broth — collagen and amino acids for joints and gut health

Sweet potato, carrot & celery — slow-release energy and fibre

Cranberries & apples — urinary tract support, vitamin C, antioxidants

Sunflower & flaxseed oil — omega 3 and 6 for brain development, coat and skin

Per 100g: 163 kcal · Protein 10.5% · Fat 12.3% · Carbs 6.9g

Full ingredients: Fresh grass-fed beef, finely minced free-range chicken frames, in-house made bone broth, fresh Australian grown vegetables (sweet potato, carrot, celery), gluten-free flour, berries (strawberries, cranberries) & apples, sunflower oil, flaxseed oil, fennel seeds, raw apple cider vinegar, fresh parsley, salt, mineral salts, guar gum, yeast extract, antioxidant, aniseed flavour, spice extract.

Feeding guide (per day, as a full meal):

5 kg — 100–150g
10 kg — 200–300g
20 kg — 400–600g
30 kg — 600–900g
40 kg+ — 800g–1.2kg

A guide only — adjust for age and activity, and feed less if mixing with kibble. Puppies: feed to expected adult weight, split across 3–4 meals.

Storage: Refrigerate at or below 5°C, use within 5–7 days of opening, or freeze up to 6 months.

The Doggy Dealers tip: brilliant on a lick mat. Spread thin, freeze, and you've got twenty minutes of quiet.